Wednesday, October 27, 2010

"Average" isn't good enough any more...

Madison--not an average city
The view--as Rawson Contractors pumped mud into Monona Bay.

"...Just doing your job in an average way — in this integrated and automated global economy — will lead to below-average wages. Sadly, average is over. We’re in the age of “extra,” and everyone has to figure out what extra they can add to their work to justify being paid more than a computer, a Chinese worker or a day laborer." Thomas Friedman

The "extra" that contractors can add to their work is care for the environment, skill in "green infrastructure," and a willingness to experiment and improve on erosion control practices.

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